ConvergX BIO Adam Morand

Adam Morand

From pioneering the first real-money competitive eSports platform to revolutionizing the future of farming, Adam Morand has spent his career pushing the limits of what’s possible. As a serial entrepreneur with over 30 years of experience, Adam has transformed industries through his inventive spirit, relentless drive, and passion for technology-driven solutions that make a real impact.

Adam’s entrepreneurial journey began early in the digital boom of the 1980s and 90s, where he quickly became a key player in the West Coast tech scene. His groundbreaking work in online gaming and financial payment systems laid the foundation for the explosive growth of eSports. In 1999, Adam designed and patented a massive online multiplayer game payment system—setting the stage for modern competitive gaming and giving birth to the Bloodmoney Universe, the world’s first platform where gamers could compete for cash prizes.

But Adam’s innovative vision didn’t stop with gaming. In 2001, he founded Illuminated Technologies, a powerhouse development company that executed over 1,000 projects, specializing in mission-critical software platforms and enterprise data infrastructures. His team of industry experts developed cutting-edge solutions for everything from casinos to enterprise resource planning, creating waves of disruption across multiple sectors.

After an early career packed with technological triumphs, Adam sought new challenges—this time in the world of agriculture. Driven by a deep desire to address global food insecurity, Adam pivoted to farming and agritech, experimenting with aquaponics, IoT, and ERP systems to drive efficiencies in food production. His latest ventures include AgriPlay Ventures, where he leads the development of vertical farms that produce over 150 varieties of crops, and Brandon Fresh Farms, where he is building Canada’s largest vertical farming facility.

Not one to rest on his laurels, Adam continues to innovate at the intersection of technology and sustainability. As the founder of A4 Systems, Adam is leading the charge in Industry 4.0, transforming how businesses utilize data and automation to thrive in the digital age. His work in HerdWhistle Technologies is revolutionizing the livestock industry, using RFID and IoT to create smarter, more efficient farming practices.

When Adam isn’t building the future of agriculture or developing world-class technology systems, you’ll find him hands-on at his farm, embodying the same innovative spirit that has defined his career. His driving mission is clear: to create a world where food, energy, water, and resources are not just abundant, but sustainably accessible to all.